You know how I just got done ranting yesterday about the insidiousness of advertising, and how it’s a black festering sore on the soul of humanity? Well, here comes Nike with a well-timed rebuttal emphasizing the potential that advertising, and commercials, can reach. This Exploit Yourself ad is pretty rad, even if it does just basically ape the Parkour antics of David Belle in commercials of Canon Past (of course, using Parkour is nothing groundbreaking — just ask McDonalds, Sprite, Mercedes, K-Swiss, etc.). I guess if you don’t wanna pay the guys that invented the sport, then render a hooded robot and Exploit his shiny metal ass…

…and now the Making Of…