Disney’s gone into hyper-marketing mode for its TRON behemoth, and I’m sure we’re going to see everything from Lightbike Bathroom Sanitizer to Disc Battle Cheddar Potato Chips hitting the market in the upcoming weeks. While those bullshit Disney cross-promotional items threaten to exhaust me of the film before I even get to see it, there are some collaborations I’m feeling — and among them are these TRON motorcycle helmets from French high-end helmet maker Les Atelier Ruby. Just as their “Costume” Helmet, the TRON helmet will be sold at Parisian uber boutique colette… quite likely a Daft Punk connection there somewhere? The TRON x Les Atelier Ruby helmet will be released in conjunction with the film release in France in early January 2011.
French luxury helmet maker gets TRON makeover