Blood Is the New Black is much more than your pedestrian t-shirt company that creates “ironic” shirts claiming to define a generation with lame jokes or polarized political views. Blood Is the New Black is a design project started by Mitra Khayyam — her goal was to create a forum for underground artists to showcase their work, and thus be able to introduce them to the public. They feature over 40 different artists, printing t-shirts with at times extraordinary original artwork. Each season highlights a different set of artists who each contribute an original piece of art. One of the latest additions to their collection, “pot, sex, and acid”, re-works the original musician’s credo. There’s more where that came from though, so check out the others and all the featured artists that have contributed to the line on the Blood Is the New Black shop, where you can purchase the high quality cotton shirts for a very reasonable $36.
Mitra Khayyam's wearable design project