According to their website: FLOWmarket is a store that materializes our immaterial needs. FLOWmarket is about next generation luxury. FLOWmarket is designed from the notion that change happens when we as individuals change our mindset. FLOWmarket is often asked by journalists if they should label it as design, as art, as business or as activism…

But really, FLOWmarket sounds like they’re full of shit. FLOWmarket takes words with esoteric principles and prints them on tin cans (73 different principles, to be exact). FLOWmarket then sells the cans for $18.84 each to easily duped arty types. FLOWmarket seems like the worst type of pretentious art baiting. I mean really, I don’t have any problem with the concept, but twenty bucks for “An empty sealed can that materializes immaterial needs”…? Sounds like someone read The Secret and realized there’s money to be made from a lot of gullible people out there…