Adidas is leaving nothing to chance with their latest adidas is all in campaign, uniting all of their best talent for a web-melting blog-proof commercial. Directed by the very talented Romain Gavras, while introducing a brand new much-anticipated Justice track (“Civilization”), the 2-minute piece features the strongest members of the adidas family — highlighting Derrick Rose with an assortment of other superstars like Lionel Messi, Katy Perry, DJ Mehdi, B.o.B, David Beckham, Dwight Howard and our boy Jeremy Scott (did you notice Katy Perry and Panda Bear sneaker-making designer hugging it out at the 1:37 point?). What is expected is the super hype they’re laying down for NBA MVP front-runner Derrick Rose, but what’s weird is the lack of love they give Dwight Howard — what’s up with the split second cameo? They give Croatian high jumper Blanka Vlašic more air time. We all know the Celtics are gonna win it all so that’s irrelevant, but still strange the imbalance of love they give their 2 top NBA superstars…

Thx Lawless!

No Responses to “Romain Gavras + Adidas + Justice + Derrick Rose + Katy Perry = Super Hype”

  1. No stopping the League MVP Derrick Rose

  2. droseshoes says:

    You can definitely see your skills within the work you write. The sector hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time follow your heart.

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