Debuting this Fall, Alpinestars has tapped into its archives for a new premium casual line. The nearly 50 year old Italian motorsports powerhouse has channeled their roots in motorcycle racing and focused them on Oscar, their new contemporary menswear line. Drawing inspiration from their legacy in motocross and fusing it with modern technical details and processes, Oscar by Alpinestars exhibits the company’s combined tradition of craftsmanship as well as technology and detail.
The story goes: in 1972, Alpinestars was awarded an Oscar De La Moda (or… Oscar award for fashion) for their early motocross boot. It was the first time a brand outside of fashion had been bestowed such an award. Alpinestars founder Santee Mazzarolo was so proud of the achievement he changed the company name to Oscar, which stuck for a few years. The rebirth of Oscar pays homage to that era of style, craftsmanship and innovation with a complete line of jackets, denim, wovens, knits and tees.
The jacket range makes reference to more traditional motorcycle styles and silhouettes (like the British-style Trans Ama above), while some styles (Akira and Falta) suggest a more modern, technical aesthetic. Traditional leather and more contemporary synthetics are embellished with technical details such as waterproof zippers, taped seams, lazer cuts and lazer etching, ensuring classic cuts that perform under the high pressure synonymous with the sport. With the jackets running in the $450-$850 range, the price point is a bit more Ducati than Honda, but the craftsmanship and quality of the nearly half-century old Italian icon justify it.