3
Aug
Enjoy until the New York City world premiere on September 7th
You have to tip your hat to the team at Red Bull, when they tackle a project they tackle it right. Last year’s Project X Shaun White-centered campaign was a knockout, and this latest snowboard film, Art Of Flight, looks to match. The gorgeously shot video only affirms the erstwhile-beverage company’s transition to global media powerhouse — and after dominating sport after sport (especially the once-thought-impossible-to-crack egg of Formula One) you have to wonder how far the Austrian brand can grow. Enjoy the trailer until the New York City world premiere on September 7th, and hopefully it eases the pain of knowing you only got one month left of summer shenanigans… before the winter shenanigans begin, that is…
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