13 Sep
Maserati unveils its first production SUV ever at Frankfurt

Now that Maserati’s mommy FIAT married with Chrysler, the potential synergies with sister brand Jeep have acted as a catalyst for Maserati to move forward into the sport luxury SUV market. If you recall Maserati unveiled a Kubang concept way back at the Detroit Auto Show in 2003, but now they are moving into full production — although some of the facts are still vague, it will be Maserati’s first foray into the once overcrowded SUV segment. Although the general automotive zeitgeist has been moving towards smaller more efficient vehicles, it’s clear that the luxury markets are one of the more resilient segments even in our shaky economic times; Maserati is obviously gambling that a Ferrari powered SUV will find a niche in the bloody battleground crowded with Cayennes, Range Rovers, Q7s and X5s. The attention grabbing looks of the Kubang pick up on Maserati motifs like the large shark-like center grill and powerful lines, as the car was designed by Maserati’s main aesthetic vision Lorenzo Ramaciotti. It will also be powered by a new-generation high-tech proprietary Maserati engine designed in Modena by Paolo Martinelli — for nearly 30 years at Ferrari, Martinelli also served as engine chief of the Formula One racing team. Now that’s a resume. Other than the fact that the engine will manufactured in Maranello by Ferrari, little else is known. See the unveiling at Frankfurt earlier this morning in the gallery below…

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