Skateboarding brand etnies is partnering up with Trees for a Future creating an environmentally-minded one-for-one initiative for their Summer 2012 ‘Eco’ shoe line. Similar to the TOMS shoe-for-shoe social activist platform, for every pair of The Jameson 2 Eco shoes purchased (above) or Caprice Eco for women, a tree will be planted in Brazil’s endangered Atlantic Rainforest. So far etnies is planning to plant 100,000 trees, which will be a major help considering there’s a mere 7% of the rainforest’s original cover left today. The sustainable shoes are made of hemp with a recycled rubber sole, nothing but a win-win situation here. Do your good deed and get your new shoes through etnies online.

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