California-based brand Altru Apparel works to bring you shirts and tank tops of the highest quality cotton with a clean cut, loose fit and far-ranging graphics. Altru taps into local landmarks, pop lyrics, bold titles and the 90’s — ah the good ‘ol days. Following previous licensing choices (including Thrasher Magazine, Mickey Rat, 90210, Star Trek and The New York Times), ALTRU continues this season with inspired choices like LIFE Magazine, Polaroid, and cartoon couture (Popeye, The Phantom, Beetle Bailey, and Felix the Cat). Click through the Gallery below to get an idea of what their original tees have to offer, such as a Zuma beach graphic, The Farmers’ Daughter Motel and Polaroid symbol, to help you fight off the heat wave this summer. All shirts are $36, tank tops $28.

Altru Apparel Summer T-Shirts below, Tank Tops after the Jump…