You may remember when Nike sent us their new FuelBand a couple months ago to test out, of which we picked out some pros and cons, and gave it the ultimate test as we raced around frozen Swedish lakes in a fleet of Mercedes AMG’s. Now Nike’s coming out with a new look for the motivational training gadget which would have been more appropriate for our Arctic Circle racing adventure, called Nike+ FuelBand ICE. The cover is transparent and looks frosted, allowing users to see the technology that calculates your statistics; the name comes from the trophy received when the user doubles their daily goal on the Nike+ FuelBand application. The Nike+ FuelBand ICE will be available July 27th at NikeTown locations in London, San Francisco, and New York. It will also be available online starting August 12th.
Nike's athletic tech gadget now clearly transparent