Champions Moto is known for building bikes adhering to the excellence of the vintage race bike design, yet powered by the performance of modern engines. Recently the company recruited Jason Bleick, former Vice President of Design for Quicksilver, to channel his love for vintage objects and classic motorcycles to design the Champions Moto So-Cal Speed Shop inspired clothing line. The apparel collection made its debut at Ron Robinson and Fred Segal on Melrose Ave earlier this summer, during which the parking lot of the iconic LA fashion boutique was filled with all the glories of vintage speed and icons of music, movies, racing and counter-culture art scenes. The standard bombardment of European luxury cars in the store’s parking lot was replaced with a dozen historic vintage bikes and hot rods (among them Bruce Meyer’s 1932 Doane Spencer Ford roadster, restored by SO-CAL Speed Shop and winner of the inaugural Historic Hot Rod class at the Pebble Beach Concours d’Elegance). There were over 300 guests in attendance including Guest of Honor and SO-CAL founder Alex Xydias, Billy Morrison of the Cult and Matt Sorum of Guns & Roses. But most promising for Champions Moto, sales on a number of the line’s new shirts were on a speedy one — not surprising, given the high quality of the soft cotton, tailored fit, and execution of the screen printed designs. The line will soon be available at Nordstrom’s, but for now you can catch it exclusively at Ron Robinson/Fred Segal in store at their Melrose and Santa Monica locations.
Dedicated to crafting quality apparel inspired by vintage speed