Audi claims the electrification of its drivetrain — above all using plug-in technology — will play a deciding role in the brand’s future strategy. This isn’t just lip service, as the Four Rings will unveil its Audi A3 e-tron at the 2013 Geneva Motor Show. The five-door model will be able to function solely in gasoline/combustion mode via its modified 150 hp (110 kW) 1.4 TFSI engine, in hybrid mode augmented with the 75 kW electric drive motor, or simply in electric drive. Ideally the two powerplants will complement one another — the electric motor delivering peak torque from 0 to around 2000 rpm, while the TFSI’s maximum pulling power becoming available from 1,750 to 4,000 rpm. Integrated into a newly designed six-speed e-S tronic transmission, the drivetrain will work in concert to generate 204 hp (150 kW) of power with 258 lb-ft (350 Nm) of torque. This will result in a 0 to 60 mph (0-100 km/h) time of just 7.6 seconds, with a top speed of 138 mph (222 km/h). While in electric mode, the Audi A3 e-tron will hit a top speed of 81 mph (130 km/h) with a maximum range of 31 miles (50 km). But most important, Audi promises its A3 e-tron will provide a sporty, fun drive — no matter how eco-conscious it behaves.