17 Dec
Los Angeles brand evolves toward slimmer, refined style

Los Angeles-based Meister — aka MSTR — has just launched a new collection of watches for their upcoming 2014 season. While they maintain the rugged male-oriented aesthetic Meister is known for, the newest line moves away from the large, bold-faced watches of yore and evolves toward a slimmer, more refined style — one heavily influenced by military cues. This vintage inspiration will remain loyal to MSTR’s traditional commitment to craftsmanship, utilizing advanced Seiko and other Japanese movements. Over 30 new pieces are being introduced for the holiday season, all available only in limited quantities (100-200 pieces per style) and individually numbered. “We’re taking a more classic design approach to the new collection,” explains Kingson Tse, co-founder of MSTR. “With a focus on retro military style, we’ve fashioned timepieces with vintage color combinations, and will no longer produce some of the oversized models we have in the past.”

Some of MSTR’s watches will receive design updates, such as their best selling Ambassador whose dial face now features Roman numerals in place of traditional numbers. Another yearly favorite, The Aviator — known for its large numbers, traditional triangular marker at the 12 o’clock position and six-hand chronograph movement — now includes a new rose gold casing, camouflage dial face and vintage copper colorways. Italian leather and croc leather bands are also available in addition to traditional ballistic nylons. The Prodigy also offers unique new colorways, including Tiffany’s teal, black cement print and tiger camo.

In addition to redesigns, three entirely new watches are being introduced in the 2014 collection: The Mark-2 Ambassador, The Marine and The Racer. The Mark-2 Ambassador flaunts a slimmer profile to its predecessor, featuring a rotating bezel with raised minute numerals. Available in the same high-grade stainless steel casing or in a new polycarbonate plastic option, the MK-2’s new textured rubber band adds utilitarian comfort to the watch. The Marine’s 46MM silhouette features an oversized, diver style crown intentionally repositioned at the 2 o-clock hour marker for added comfort. Its unidirectional bezel features 12 studs placed at 5 min. increments for an easy-to-read timelapse indicator. The Marine’s dial face is composed of two superimposed discs featuring bold numbers die cut through the upper disc. From it’s race-grade carbon fiber dial to the velocity computing tachymeter inscribed on it’s inside rim, The Racer is sporty yet refined. The timepiece is powered by a Seiko chronograph quartz movement, contained in a 45MM stainless steel case.

In addition to all the new watches, MSTR will also be selling a variety of replacement strap options for The Marine, The Race and The Aviator styles. The selection includes different colored nylon nato bands, a camouflage nato band, and crocodile leather and vintage Italian style leather bands. Straps will retail for $30 – $50 each. The MSTR 2014 collection retails for between $200-$400 and is now available at select retailers. To find one near you visit MSTR’s store locator.

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