Daft Punk’s brilliant merchandise-marketing brain trust is doing something that is turning heads, and turning back clocks, to the 1970’s. With clever retro copy, an aged visual aesthetic and overall 70’s chic, one could say this is one of those moments when the advertising perhaps actually outsells the product itself. Want a “Get Lucky” T-shirt? Or how about a steel and polished chrome Daft Punk belt buckle? Either way, go here and it’s yours. Want one of these ads as a poster in your room? Get in line.

A full gallery of Daft Punk’s 70s-influenced ads below…

 

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