No one knows the moment when it happened. Sriracha used to be reserved for sprucing up yesterday’s pad thai, and then things changed. Now Sriracha, as either a brand or a flavoring, is so infused to everything pop culture that people will squirt it on tacos de carnitas with a straight face, as if there were no crime happening worthy of remorse. In Los Angeles, there was almost a riot when a neighborhood tried to shut the factory down — the whole city rose up in arms with their eyes (and stomaches) up in flames. But spicy vodka always makes sense, so thanks UV Vodka. Go ahead and srirach-up my Bloody Mary any Sunday ever. Although frankly, I’m down with Tapatio. Get a 750 ml bottle for $12.

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