When no one outside of your country buys your liquor, what’s the best solution? If you’re Chinese premium liquor company Moutai, you create a sub-brand called Red Diamond and you charge $20,000 a bottle — and that’s to increase interest. While there are all sorts of stupid rich people in this world, this seems like […]
30
Aug
Moutai's "Red Diamond" battles counterfeiting with most secure liquor ever