While Ray-Ban introduced a folding version of its iconic Aviator frame this summer, they have just released a markedly more luxurious model, the Aviator Folding Ultra, to celebrate the 75th Anniversary of the famed eyewear. The highly limited edition frames are similar in engineering but are plated in 22-carat gold, either white or yellow. Water [...]

For Ray-Ban’s 75th Anniversary (Ray-Banniversary, can we do that? We just did), Ray-Ban is presenting the Ambermatic Collection featuring yellow polarized, anti-glare lenses that were developed in 1978. The yellow lenses will also darken according to light and temperature too, just like the original 1937 Ray-Ban Aviators. The Ambermatic Collection is available in four styles: [...]

Like the Bell & Ross PW1 & WW1 Vintage Watches and WWII Bomber Regulatéur Chronograph we’ve covered before, the BR Vintage Collection separates itself from the usual B&R output by prescribing to a more vintage look, acting as an homage to pre-WWII and WWII aviators. Now, for the first time the BR Vintage Collection — made [...]

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations [...]

Twenty years worth of diligent exploration and cratedigging in auction houses, garage sales, flea markets and online led Moss Lipow, an eyewear designer and collector, to amass a massive collection of glasses and their photographs. Now he’s compiled the highest quality examples from his collection, as well as prominent collections from around the world, into a [...]

Thierry Lasry has teamed up with the French yet again. Alongside band Liquid Architecture and artist Thomas Lelu, Lasry has designed a limited edition frame called the “Liquid 2.” The shades offer a refreshing take on the aviator style, using a plastic frame and unique “W”-shaped bridge. With three different trims — white, black and [...]

Finally, Ray-Ban has heard the pleas of Aviator fans everywhere who feel the need to have multiple sets of frames to match outfits and/or atmospheric needs. Their new Flip Out collection, utilizing Caravan as well as the iconic Aviator shape frames, allow the wearer to switch between 3 types of lenses for each frame: mirrored, gradient [...]

It takes a lot to make headlines with a new pair of Aviators, one of the most iconic frame shapes in the history of eyewear. So how does Dior Homme manage to do it? Easily, just handcraft your very own pair out of solid 18k gold, and only offer these extremely limited edition glasses to [...]