7 Nov
22-carat gold eyewear with hand-stitched leather temple tips

While Ray-Ban introduced a folding version of its iconic Aviator frame this summer, they have just released a markedly more luxurious model, the Aviator Folding Ultra, to celebrate the 75th Anniversary of the famed eyewear. The highly limited edition frames are similar in engineering but are plated in 22-carat gold, either white or yellow. Water […]


26 Jul
Paying homage to hometown Atlanta Braves' mascot Chief

In conjunction with Vice and Ray-Ban‘s Never Hide Noise, doo-wop punk don’t-give-a-damn band Black Lips have released a new two-minute music video that pays homage to Chief Noc-A-Homa. Chief Noc-A-Homa is the former mascot for their hometown Atlanta Braves (Black Lips’ favorite sports team) from the 1950’s-80’s. Apparently he was known for emerging from a […]


26 Jun
Limited edition yellow polarized, anti-glare lenses

For Ray-Ban’s 75th Anniversary (Ray-Banniversary, can we do that? We just did), Ray-Ban is presenting the Ambermatic Collection featuring yellow polarized, anti-glare lenses that were developed in 1978. The yellow lenses will also darken according to light and temperature too, just like the original 1937 Ray-Ban Aviators. The Ambermatic Collection is available in four styles: […]


9 Apr
The timeless frame adds folding convenience

It’s hard to update a classic, but Ray-Ban keeps trying. In addition to an onslaught of limited edition versions of its timeless Wayfarer model (including the Rare Prints Collection, MWM and CNCPT Limited Edition Wayfarers), Ray-Ban has decided to modernize the style with a foldable version. Taking a cue from the Steve McQueen 714 Persol […]


31 Jan
Two new "Blocks" & "Typadelic" patterns for iconic frames

Ray-Ban adds two new patterns of sunglasses to its Wayfarer Rare Prints Collection for the upcoming Spring/Summer 2012. The first, “Blocks” (above), features geometric shapes in an all-over print over the frames, and the second, “Typadelic” (below) utilizes text such as “Freedom”, “Love” and “Peace” in either an all-over print or solely over the inside […]


16 Dec
Zuriick Shoes sponsors our best FASHION stories of 2011

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


4 Aug
No more need for a drawer full of Aviators, just this one kit

Finally, Ray-Ban has heard the pleas of Aviator fans everywhere who feel the need to have multiple sets of frames to match outfits and/or atmospheric needs. Their new Flip Out collection, utilizing Caravan as well as the iconic Aviator shape frames, allow the wearer to switch between 3 types of lenses for each frame: mirrored, gradient […]


19 Jul
Taschen's compiled tome of Shigeru Ban

A master of architectural writings has compiled a book on a master of architecture. Author Jodidio Philip brings the architectural world a compilation on the design works of the innovative and highly renowned Japanese architect Shigeru Ban. The aptly titled Shigeru Ban Complete Works: 1985-2010 coffee table book compiles every architectural creation ever completed by […]