While the term “dog tag” has traditionally applied to either walking pets or identifying casualties of war, now they also refer to wearable universal tools. The simple, straightforward and smartly practical design of Prometheus Design Wear’s Standard Issue Dog Tag Tool is that of a basic closed-end wrench, made of titanium. Described by the PDW as […]


14 Nov
Ceramic lined brew kettle bottle with original 1993 Triple Bock

Sam Adams singular Utopias beer is celebrating its already vaunted stature with a 10th Anniversary edition, and it has been dubbed the most expensive commercial beer in the world. Sure its $190 pricetag per 24-oz bottle seems steep, but its meticulous creation (and celestial alcohol content) makes it all worthwhile. With 29% alcohol, Utopias has […]


You know, sometimes a product comes along and you wonder how no one came up with this simple idea oh-so-long ago? Like the ingenious Arkeg, the Marshall Amp Fridge seems like such a no-brainer it’s automatic. Sure it’s more than just a little bit corny, but dammit if it wouldn’t look good classying up your mom’s […]


13 Mar
For when you want to taste booze without drinking booze

If you ever find yourself fiending for the sweet hoppy goodness of some Sierra Nevada Indian Pale Ale, but can’t quite slip away to knock back a dozen cold ones, then you can at least coat your lips with some Sierra Nevada Cascade Hops-N-Mint lip balm. Made using Cascade hop oils and all natural ingredients, […]


31 Jan
John Russo's extensive beer can collection... in poster form

When we fist saw the Beer: A Genuine Collection of Cans book we knew we’d found a kindred spirit. John Russo, the man who has been collecting beer cans since the 5th grade, is someone whose penchant and diligence for collecting we hold dear. For $20 you can buy the book, or just spring for […]


Sure they may be a bit aesthetically challenging, but Santa Cruz‘s new Beer Cruzer skateboard collection is sure to hit many a man in a well considered sweet zone. Combining two of his greatest loves and/or reasons to hurt himself — beer and skateboarding — the venerable Santa Cruz Skateboards line connects with everyman brewery […]


3 Jun
Max Stöckl hits 164 kmh on Cerro Negro for Team Red Bull

Remember when we sent Madman Mundt out to a super secret mission in Nicaragua? Well its finally time to announce the objective behind said mission: it was to ride along with Austrian downhill mountain biker Max Stöckl as he attempted to break the World Speed Record for a mountain bike on soil —as opposed to snow, […]


This insulated polyester sack of genius — about the size of a yoga mat carrier — houses exactly five (hopefully cold) beers. And for that sixth missing beer there is what every well seasoned drinker should have: a koozie resting nicely in the shoulder strap. Perfect for that open beer you cracked for the gondola […]

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