We used to think of moonshine as something that only inbred cousins in the hills could ever perfect, once they got too toothless and sauced to really amount to much on the banjo. Or perhaps moonshine referred to the liquid gold in barrels that kept gangsters in shootouts during Prohibition. But things are different now […]


30 Aug
Moutai's "Red Diamond" battles counterfeiting with most secure liquor ever

When no one outside of your country buys your liquor, what’s the best solution? If you’re Chinese premium liquor company Moutai, you create a sub-brand called Red Diamond and you charge $20,000 a bottle — and that’s to increase interest. While there are all sorts of stupid rich people in this world, this seems like […]


Nothing riles me up more than paying $12 for a beer at a ballpark (as if the $25 in parking wasn’t enough), or $18 for a gin and tonic at a club. I could almost buy an entire bottle of Tanquerey for that amount — how could you possibly justify charging that much for a […]