Last night the 2012 FIA Formula 1 Championship Series came to an official close with the FIA Prize-Giving Gala in Istanbul, where the F1 Champions were presented their hard-earned trophies. While much of the world watched enthralled as the season’s drama played out, America was only rekindling its love affair with the second most popular […]


13 Nov
Developed by Ducati Racing for World Superbike Championship

Exactly a year ago at this time, Ducati unveiled its gamechanging 1199 Panigale Superbike. Boasting a brand new Superquadro engine, the Panigale was the most powerful twin-cylinder motorcycle ever produced. Paired with its svelte dry weight of just 164kg, the combination bestowed the Panigale with the highest production power-to-weight and torque-to-weight ratios in the world. […]


21 Jul
Exclusive Formula One-inspired game controller

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]


27 May
Limited Edition 75th Anniversary GT promises new horizons for the storied marque

It was time to celebrate the greatest car in Jaguar’s 75 Year history, and they had one chance to get it right. Did they succeed with their Limited Edition XKR-175…? All photos taken exclusively for Lost In a Supermarket by Robert Kerian. Since their glory days celebrating the widespread success of their iconic E-Type in […]


22 Mar
European rallycross racing aims for American hearts

Overpriced and corporatized racing in Fontucky isn’t your only option in SoCal this weekend if you’re a dedicated gearhead or profess to be a race fan. This weekend the dirty Global RallyCar Championship comes to the Toyota Speedway in Irwindale for two days of racing, both Friday and Saturday. Big names from the US and […]


Ahhhh, the Yo-Yo — the treasured toy once found in Cracker Jack boxes and penny machines of people from days before color TV (yes, internet generation, those days existed). Well those were no match for this Nostalgia Yo-Yo, modeled after the 2007 World Champion model. Designed by the champion himself, Japanese master Yo-Yoer Shinobu Konmoto, […]


18 Jun
At least Boston is guaranteed a celebration about something

To honor the 7th game in the NBA Finals, LIAS is bringing you a sneak peek at the latest group of cities featured in the Vans City Pack. While our office here was split on our loyalties, the Lakers pulled off the championship and we salute them. As a tribute to the Celtics, who no […]

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