“Our goal wasn’t to create a label but rather to develop Bromance as a brand that would work as a guarantee for successful parties. Our brand is all about Music.” Words from Manu Barron, co-founder of the esteemed Bromance label. And indeed, I was originally drawn to Bromance by its sounds of SPK as stereo-totaled by Gesaffelstein on his album Aleph. Which […]


6 Jan
Fashion Powerhouses Invade the Breakfast Cereal Aisle

Cereal Couture is self-proclaimed “Glam Foodie” Tricia Clark Stone’s fun creation that re-imagines delicious cereal into luxury brand offerings. With clever titles for her reinvented breakfast cereals such as “Burberry Flakes”, “Cartier Crunch”, “Gucci Loops”, “Coco Chanel” and “Louis Vuitton Charms”, Stone’s creations are girly reflections of her love of food and fashion. Strangely, we […]


28 Sep
Leftfield UNION lookbook reveals clever footwear collaboration

Our old friend/collaborator/feature subject Reggieknow just came out with a short film with UNION’s Chris Gibbs. You remember Reggieknow’s awesome Action Figure Stylist agency, FFINC? Well in this Mousetrap short he’s trying to convince Gibbs to get them involved in the store before Gibbs becomes distracted by some hotties. The rest is signature Reggiknow leftfield […]


HBO may best be known for stellar primetime shows like Game of Thrones, Boardwalk Empire and Curb Your Enthusiasm, but it’s their documentaries about fringe life in America that presently have the world intrigued. In their latest award winning doc, Superheroes, director Michael Barnett explores the world of real-life caped crusaders on a mission to […]


25 Apr
Limited edition shoes for Spring/Summer 2011

If you want an absolutely guaranteed recipe for commercial success, team up Supreme with Clarks and watch the money get printed. New for their Spring/Summer 2011 collection, the Desert Chukka is constructed of soft nubuck suede with premium leather lining and detailing around the ankle and heel and a crepe sole bottom. You can pick […]


7 Jan
Namechecking Eames, Terry Gross, Evan Williams bourbon and Clark Grizwold...New Orleans style

By all accounts, Generationals seem custom made for Lost In A Supermarket. First off, before forming Generationals Grant Widmer and Ted Joyner were in a band called the Eames Era. While naming your band after a Mid-Century Modernist legend would be enough to prick our ears, there are the additional points that he loves bourbon […]


23 Nov
Members of The Faint drop first techno fortified mix

The latest Mad Decent purveyors of techno Depressed Buttons just released their new Mixmeat Mixtape, featuring tracks by artists as far ranging as Siriusmo, Underworld, Drop the Lime and even Bob Dylan. Which makes sense, given the band’s disparate techno sounds. Three-fifths of seminal indie synth band The Faint, Clark Baechle, Todd Fink, and Jacob […]


Iconic English shoemakers Clarks have emerged with a new design, the Clarks Weaver Low. Coming in both a Chocolate color and a Sandy Brown suede, these shoes are certain to be a staple in every man’s wardrobe. No, nothing will ever replace your beloved Walllabees, but the Weaver Lows can be more added ammo for […]