29 Jul
Mechs, demons, superheroes, video game legends & more

Last Friday is we posted our Nerds vs. the Hollywood Armageddon At San Diego Comic Con feature, where we discussed the balance between the hardcore fans and the Hollywood machine that has taken over the event. It’s not necessarily a bad thing — the money provides for quite a spectacle, and elevates SDCC into a unique […]


The San Diego Comic-Con began humbly in the year 1970 when some 300 people gathered in the basement of the US Grant Hotel to promote the burgeoning world of comic books. It has now grown into the largest convention of its kind in the world, with over 150,000 people flocking to the beach metropolis generating […]


18 Jul
To be auctioned benefiting the “We Can Be Heroes” Project

Today under a large tent that spared us the trauma of the sun’s vindictive rays, KIA and DC Entertainment gathered a group of journalists and fans to show them the final vehicle in their yearlong collaboration: the Justice League Sorrento. Part of DC’s ongoing “We Can Be Heroes” Project, the idea was to build customized, one-of-a-kind vehicular […]


31 Jul
DC Comics x LEGO Minifigures Collection

Have you found yourself day dreaming about the LEGO versions of Mr. Freeze, Joker’s side-kick Harley Quinn (dressed in disguise as an Arkham Asylum doctor) and/or Poison Ivy? Neither did I, until I saw these LEGO X DC comics collaborations. Announced at Comic Con in San Diego, LEGO took full advantage of the convention’s placement […]


22 Nov
Another functionally tough & finely styled collaboration

Continuing on with a collaboration that is responsible for one of our favorite sneakers of all time, Converse and UNDFTD have crafted a capsule collection using primarily UNDFTD’s famed black ballistic nylon. The high-top Stay Player Highs and low top Academy Low are paired up with an A.L.I.C.E. pack, all set to drop this Black […]


1 Aug
Geek-inspired handmade rings, cuff links, earrings & money clips

Anyone who has watched Big Bang Theory will attest to the hotness factor surrounding Kaley Cuoco. A girl that’s tall, beautiful and blonde, but also has the wits to go toe-to-toe with two physicists is a girl that knows the path to my heart. Plus, she rocks a damn good Wonder Woman outfit to boot. […]


18 Mar
Concept high top debuts at Sneaker Con NYC tomorrow

We cover a lot of sneakers, but this latest LQC (Light Quality Comfort) from adidas Originals is a true beauty. Clean design, beautiful color, minimalist execution. This high top concept officially makes its premier at Sneaker Con tomorrow, Saturday, March 19th. The aptly named LQC offers a new take on Adidas heritage classics like the […]


7 Jan
Namechecking Eames, Terry Gross, Evan Williams bourbon and Clark Grizwold...New Orleans style

By all accounts, Generationals seem custom made for Lost In A Supermarket. First off, before forming Generationals Grant Widmer and Ted Joyner were in a band called the Eames Era. While naming your band after a Mid-Century Modernist legend would be enough to prick our ears, there are the additional points that he loves bourbon […]