Last Friday is we posted our Nerds vs. the Hollywood Armageddon At San Diego Comic Con feature, where we discussed the balance between the hardcore fans and the Hollywood machine that has taken over the event. It’s not necessarily a bad thing — the money provides for quite a spectacle, and elevates SDCC into a unique […]

The San Diego Comic-Con began humbly in the year 1970 when some 300 people gathered in the basement of the US Grant Hotel to promote the burgeoning world of comic books. It has now grown into the largest convention of its kind in the world, with over 150,000 people flocking to the beach metropolis generating […]

Today under a large tent that spared us the trauma of the sun’s vindictive rays, KIA and DC Entertainment gathered a group of journalists and fans to show them the final vehicle in their yearlong collaboration: the Justice League Sorrento. Part of DC’s ongoing “We Can Be Heroes” Project, the idea was to build customized, one-of-a-kind vehicular […]

Who’d have ever thunk the “How’d you like them apples?” guy would evolve into one of Hollywood’s best action heroes. Certainly not us. But Matt Damon has become consistently bad ass over the years, and he’s usually spot on in selecting his film roles. We were huge fans of director Neill Blomkamp and his last film District 9 […]

Have you found yourself day dreaming about the LEGO versions of Mr. Freeze, Joker’s side-kick Harley Quinn (dressed in disguise as an Arkham Asylum doctor) and/or Poison Ivy? Neither did I, until I saw these LEGO X DC comics collaborations. Announced at Comic Con in San Diego, LEGO took full advantage of the convention’s placement […]

Whenever I visit a new city for the first time I’m always armed with my trusty Lonely Planet travel book. Come the second visit, having gotten all the classic sightseeing locations stricken off my must-see-in-my-lifetime list, I dump the guide books and make sure to Facebook people residing in that same city and get the […]

Mexican designer Jorge Diego Etienne has fashioned a pen holder aimed to remind us all that the pen is mightier than the sword… or gun, in this case. As an artist living amid the rampant violence that has overtaken his country, Etienne wishes to reclaim the revolver design as a testament to peace. “Choose your […]

We were happy to sponsor The Cultyard at this year’s New York Comic-Con this past weekend, as it represented a lot of what we love here at Lost In a Supermarket. Namely art of all types, comics, vinyl toys, world class artists and oh yes — plenty of nerds. Oh-so-many nerds, in oh-so-many packages. Hot […]