5 Aug
A stylish way to keep from losing your sunglasses

Refined Milano-based eyewear makers RETROSUPERFUTURE, aka SUPER, have released a line of eyeglass chains which stand as evidence that bookworms are the fashion-forward cool kids these days. Or at the very least, people who need to keep their sunglasses out of their faces. Four different options include cotton/leather braid, gold metal chain, gold metal rounded snake chain or [...]


28 Jul
Sunglasses made from the strongest plant fiber in the world

So we already knew that hemp is good for rope, hippy clothing and fancy shampoo additives, but not so much for getting you high. But Hemp Eyewear is but one more example of the seemingly limitless applications of the wonder substance. Revered by hemp enthusiasts as the strongest plant fiber in the world, surpassing that of [...]


To celebrate their 20th anniversary, Southern California eyewear stalwarts SPY Sunglasses have released a new line of Happy Lens glasses that allege to be just that — they keep your eyes, and your mood, happy. Happy technology claims to be the biggest deal to hit a pair of shades since the polarized lens. These lenses will perfect color and [...]


London-based fashion-company KTZ has teamed up with luxury eyewear designer Linda Farrow for their 2014 mask-style shades. It’s certainly not Farrow’s first genre-breaking pair of sunglasses, as her collaborations with Walter Van Beirendonck and Jeremy Scott have also been… well… unique. Defining characteristics of the “Black Mask” sunglasses include the oversized rectangular lenses, a foldable hinged center and an adjustable, elastic, logo-bearing [...]


6 May
Italian-made eyewear that is as bold as it is classic

Coming from Super by Retrosuperfuture out of Italy is their new frame the “Sonny.” The look is a clean, tasteful one which pays homage to 70′s bike riders, but also bears a low fit on the brow, holding a certain intensity despite a simple appearance that is reminiscent of futuristic imagery. Be bold. Be elegant. [...]


28 Jan
Three customized Italian-made frames in homage to Detroit

The highly talented brothers over at RETROSUPERFUTURE have collaborated with Carhartt’s premium Work In Progress sub label to release their latest collection of handmade eyewear. Specifically for the upcoming 2014 Spring/Summer season, RETROSUPERFUTURE have taken three of their silhouettes and had them customized by Carhartt WIP, who names each frame after an area of their hometown [...]


The talented brothers behind the RETROSUPERFUTURE brand release the first offering from their upcoming “Motorpsycho” Spring/Summer 2014 collection — “an eccentric ode to liberty and rebellion, that traces its origins back to the 70s with the emergence of psychedelia, biker culture and spiritual madness,” explains SUPER. The Milan-based label crafts some of the better eyewear out there, [...]


16 Oct
Another collaboration from the Portland, Oregon-based brands

Last week we showed the latest high profile collaboration from Pendleton Woolen Mills to be unveiled — their limited edition Ural Gaucho Rambler motorcycle. This week brings another coveted team up with wood eyeglass maker Shwood — makers of the Wood Wayfarer and “Canby Stone” sunglasses. The two Portland, Oregon companies have teamed up on [...]

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