5 Mar
The Prancing Stallion reveals $1 million Enzo successor

One of the more anticipated automobiles in the history of four wheels and an engine was just unveiled in Geneva, and boy what an event it was. As journalists clambered over each other, up stairways and spilled over balconies, all were straining to get a look at the fresh cherry red metal once the sheet […]


4 Mar
50th Anniversary Lambo with 740 horsepower & 220 mph

Despite a strict embargo, somebody leaked the images of the new Lamborghini Veneno due to debut tomorrow at the Geneva Salon. Now of course they’re everywhere, but damn worth posting. Based on the gamechanging Aventador, the incredibly exclusive (i.e. they’re only making three) Veneno is basically Lamborghini’s way of saying Fuck You to everyone in the […]


9 Nov
A set of luxury accessories for the classic Italian marque

Out of their passion for classic automobiles, Ferraris in particular, GTO Engineering has handcrafted a set of leather wallets and sterling silver cufflinks inspired by the iconic, powerful and enticing classic automobiles of yesteryear. Characterized as the Ferrari enthusiast’s most precious accessories, this line of luxury cufflinks and wallets embody the elegant components and interiors […]


5 Oct
Nissan's zero emission ode to sustainable urban commuting

While there were many headturning unveilings at last week’s Paris Motor Show — including breathlessly hyped supercars from the likes of Ferrari, Lamborghini, Mercedes Benz, Jaguar and even Peugeot —Nissan’s TeRRA SUV concept snuck through the press coverage with making much noise. Combining the Japanese automaker’s success with urban-relevant SUVs (e.g. Pathfinder, Juke, Murano etc) […]


25 Jul
Performance & quality from the legendary Italian marque

Ferrari has gained worldwide renown for its performance, excellence and passion for life in the realm of motor vehicles. So why not bring all that expertise into the audio world? In a recent collaboration with Logic3, the pair has crafted an extensive range of fourteen styles of earphones, headphones and speakers which deliver superior audio […]


28 Jun
Design firm Lazzarini takes the Italian love one step too far

You may remember a few other car concepts where huge engines are stuffed into tiny cars (Nissan Juke-R, Volkswagen Golf GTI W12 650, Ford Fiesta SHOgun, Renault V6 Clio, etc), but Italian design firm Lazzarini perhaps took the idea one step too far with their Italian-on-Italian lovefest, aptly dubbed the 550 Italia. The vehicle, hypothetically, […]


8 Feb
F1-inspired 2011 Ferrari World Design Contest entry

We don’t normally post pie-in-the-sky concepts here as they’re a dime a dozen, with very little to make them newsworthy. Such is not the case with this Ferrari Aliante concept. Penned by three students from the Turin-based Istituto Europeo di Design — Arun Kumar, Daniel Soriano and Magnus Grettve — the gorgeous Aliante concept was developed […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]