To celebrate their 20th anniversary, Southern California eyewear stalwarts SPY Sunglasses have released a new line of Happy Lens glasses that allege to be just that — they keep your eyes, and your mood, happy. Happy technology claims to be the biggest deal to hit a pair of shades since the polarized lens. These lenses will perfect color and […]


This summer, Supreme will be releasing four new eyewear designs: the Frances, the Wellington, the Tunnel Metal and the Factory, each taking a unique view through the brand’s lenses. The Factory (above) stands apart in that it is handmade in Italy, with mirrored lenses and anti-reflective coating. Each of the other designs is handmade in Japan and […]


16 Oct
Another collaboration from the Portland, Oregon-based brands

Last week we showed the latest high profile collaboration from Pendleton Woolen Mills to be unveiled — their limited edition Ural Gaucho Rambler motorcycle. This week brings another coveted team up with wood eyeglass maker Shwood — makers of the Wood Wayfarer and “Canby Stone” sunglasses. The two Portland, Oregon companies have teamed up on […]


Last year we posted the Shwood “Canby” — the Wood Wayfarer, and now the Oregon eyewear company is moving their Canby frame to other materials, namely stone. The “Canby Stone” is real slate attached to a Birch wood frame, with hand-poured pewter inlays to complete the unexpected look. The “Canby Stone” sunglasses will be available in […]


29 Mar
Italy & Korea collaborate on acetate luxury eyewear

Seoul boutique 10 Corso Como lines up again with Milano eyewear makers SUPER to celebrate their 5th year in existence. Under the creative guidance of Korean pop star Super Junior, SUPER took its acetate Classic frame and added touches of gold detailing and matched it with multifunctional tobacco Carl Zeiss lenses. Meanwhile an “SJ” signature […]


11 Dec
Wu Tang's plump rapper benefits those struck by Sandy

Who says the Wu don’t give a F? The Chef Raekwon certainly does — everyone’s favorite chipmunk rapper has teamed up with Affinity Cycles to auction a mini collection of bicycles benefitting those struck by Hurricane Sandy. Each of the 3 bikes is named after an area struck by the infamous deluge: New York City (above), Rockaway […]


Birthed out of an Orange County garage in 1992, Arnette Sunglasses combined youth culture, SoCal board sport flair and contemporary fashion to quickly evolve into an iconic eyewear for surfers, skaters, BMXers, wakeboarders and snowboarders alike. Fusing clean lines and progressive styling, their Catfish sunglasses forever changed the eyewear game in the region — about 2 […]


For Ray-Ban’s 75th Anniversary (Ray-Banniversary, can we do that? We just did), Ray-Ban is presenting the Ambermatic Collection featuring yellow polarized, anti-glare lenses that were developed in 1978. The yellow lenses will also darken according to light and temperature too, just like the original 1937 Ray-Ban Aviators. The Ambermatic Collection is available in four styles: […]

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