While some can mistake the “Fuck It” philosophy of life as ambivalence, a Generation Me statement of raging apathy, it is anything but. To say “Fuck It”, and accept life’s various vicissitudes is actually a very ancient, Zen-like approach to existence and its many gifts. Clearly, HUF understands this. That’s why besides their Trucker and [...]
There was a time when I moved to Venice Beach in the 90s that life was super simple, like a Wu Tang track. I was dead broke, but rent was about $350 a month at the time which means you could probably scare it up in a couple days if you really put your hustle [...]
We have a motto around LIAS: Keep It Stupid, Simple. It seems Supreme and pioneering skateboard brand Independent heed the motto well. Their latest collaborative capsule collection for Fall/Winter 2012 includes hoodies, jackets and shirts, but most interesting is their simply stated FUCK THE REST wool beanie. Really, what more needs to be said? Pick it up [...]
You ever worked freelance? I don’t care if it’s production, journalism, photography, bounty hunting, pimping, underground cockfighting, doesn’t matter — you can sympathize with Supreme‘s most recent collaboration with well respected Japanese luggage/bag makers PORTER. The simply stated “Fuck You Pay Me” cases say it all, with Supreme’s signature font in white boldly stated in [...]
I get in discussions all the time with my friends — both liberal and conservative — about the positives and negatives of Mr. Barack Obama. Most see him as just a slightly less evil version of Mitt Romney; they point out all the things he failed to accomplish, and list a litany of alleged shortcomings. [...]
Let’s be honest, sometimes you just want to be left alone. Maybe you’re watching a Game Of Thrones marathon, or perhaps you’ve cued up your favorite Lisa Ann video — who’s to say really. Long story short you wanna be left alone. In such times, ZOZOGRANDH x Balabushka Remnants’ aptly named “F*CK” Mat should let people [...]
Sometimes you just gotta say Fuck It. And sometimes you don’t even wanna bother saying it because honestly you’re too resigned to even bother wasting your breath, so you just put it on your head because, well, fuck it. HUF understands this.
Last month we brought you the Fuck the Past, Fuck the Present Oxford Shoe, and it seems Undercover’s designer Jun Takahashi is giving Present Moment Awareness another go — this time in boot format. Instead of embroidering his bold message on the top of the shoe, this time Takahashi scripts his message above each heel. [...]