22 Mar
European rallycross racing aims for American hearts

Overpriced and corporatized racing in Fontucky isn’t your only option in SoCal this weekend if you’re a dedicated gearhead or profess to be a race fan. This weekend the dirty Global RallyCar Championship comes to the Toyota Speedway in Irwindale for two days of racing, both Friday and Saturday. Big names from the US and […]


24 Feb
The backwards told story of the worst vacation ever

God damn… if you’re a gamer surely you’ve seen this trailer for the upcoming XBOX 360 game Dead Island, but for those of you who aren’t, and probably haven’t seen it — and who also don’t mind being horribly disturbed on a mild Thursday morning/afternoon (depending where you live) — give it a whirl. Some […]


25 Jan
When video games roam the world

What might the world look like if the characters we grew up with on our Nintendo roamed the streets? UK-based graphic designer Aled Lewis took the time to illustrate exactly what it would look like. Lewis has taken the whole All Star team from the original N64 — like the dog from Duck Hunt, Bowser […]


24 Jan
Incoqnito's Intimate Jewelry Collection

At first glance, I immediately wanted the Incoqnito necktie. I’ve always thought the androgynous look was sharp, sophisticated, and sexy. I guess I never realized how sexy it was, because the Incoqnito necktie is part of Incoqnito’s stylish new line of jewelry /sex toys. Good thing I didn’t put that on my Christmas wish list — moms wouldn’t have […]


14 Dec
Shogun Bros clean up your workspace

In the hopes of cleaning up the unsightly wreckage that is your desktop, Shogun Bros. have created the aptly named Chameleon X-1 — a wireless optical mouse that handily flips over to become a PC gamepad. So instead of cluttering up your desk with a mouse and a gamepad, the Chameleon X-1 combines the two […]


23 Nov
Thanks to all from Lost In a Supermarket

As you know last week Lost In a Supermarket sponsored the Need For Speed Hot Pursuit Tour when the traveling roadshow hit Los Angeles last week, and it was madness — the line went all the way down Vine and spilled onto Hollywood Blvd. There were so many people trying to get in that the […]


16 Nov
...except for that one drunk retard who sat on the Gumpert

Thank you to everyone who came out to our Need For Speed Hot Pursuit Tour in Los Angeles last night, and who made the event special. So sorry if you came and had to wait in the long line, or worse yet didn’t make it in. We had no idea of the response we’d get, […]


12 Nov
Join the LIAS crew at the Hollywood Avalon November 16th, 2010

OK by now you should know the drill — the final and climactic night of the Need For Speed Hot Pursuit Tour is coming this upcoming Tuesday night Los Angeles, November 16th. Lost In a Supermarket will be co-sponsoring the party along with Kingsize, so come and join us Angeleno readers — Open Bar, beautiful […]