2 Jul
Nike's athletic tech gadget now clearly transparent

You may remember when Nike sent us their new FuelBand a couple months ago to test out, of which we picked out some pros and cons, and gave it the ultimate test as we raced around frozen Swedish lakes in a fleet of Mercedes AMG’s. Now Nike’s coming out with a new look for the […]


11 Apr
Only 30 of the exclusive colorway frames to be made

Japan gets 2 color variations exclusive to their Leader store from the California bike manufacturer. Leader takes its top selling 725TR fixed gear mode and brandishes it in Rosso Corsa (above) and  Ice Silver Metallic colors — of which only 30 bikes of each will be made. Available in 4 sizes (51, 53, 55, and 58cm), […]


22 Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?

We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]


17 Feb
As you do in childhood, so shall you be as an adult.

Fresh off winning 3 Grammys this past Sunday — including the ever coveted Best New Artist — brostep wunderkind Skrillex drops his latest video in celebration. The theme? As you do in childhood, so shall you be as an adult. Even if in youth you were a well coordinated ice cream heist crew… Follow LIAS […]


30 Jan
George R. R. Martin's HBO series returns April 1st, 2012

Oh boy, can’t say we’re not salivating for the epic Game Of Thrones to return — one of the pillars of our Holy Television Triumverate along with Mad Men and Boardwalk Empire. Sure there are some other pretty great shows on, but those three really stand head and shoulders above all else on the LCD/LED/plasma […]


1 Dec
Inspired by Juha Kankkunen’s 205 mph world-record ice run

Inspired by Finnish four-time world rally champion Juha Kankkunen’s 205 mph world-record breaking run on the frozen Baltic Sea, the Breitling for Bentley “Ice Speed Record” Chronograph is a celebration combining aesthetics from both top-tier luxury brands. The speeds were achieved in Bentley’s most potent convertible ever, the Supersport “Ice Speed Record” (of which only […]


21 Sep
Earn a buck off some suckers with Nostalgia Electrics

Sure summer is cooling down, but there’s always a need to beat the heat. And the next best thing to grabbing some ice cream, and better if you’re slimming down for Fall, is a snow cone. The shaved ice treat topped off with colored syrup may sound like an easy thing to make, but believe […]


3 Jun
Hanging by the water got a whole lot more tempting

How much does it suck when you’re out on the lake or resting after catching a few waves and wish you had a nice frozen treat while you relax? I’m always fond of the Drumstick, a Choco Taco, and even the Fudgesicle. Unfortunately, when you’re out in the water, getting your favorite ice cream treat […]