16 Dec
Zuriick Shoes sponsors our best FASHION stories of 2011

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


30 Sep
Made from Japan's first authentic denim manufacturer

One of the best tshirt lines in the world (remember their Velvet Underground and Retro Arcade-Inspired collections?), Passarella Death Squad has decided to enter the denim wars with two styles that follow the same diligent design ethos as their shirts. Demanding the finest materials, Passarella returns to the land of the Rising Sun for pure Japanese […]


5 Jul
Josh Sims' historical guide to everything in your wardrobe

There are many books that cover the various dapper personalities who have defined men’s fashion over the last century — the rakes who wore timeless garments that became indelibly stamped into our cultural psyches (such as the impeccably disheveled Gregory Peck on the cover, above). But not many books will tell you the history of […]


23 Nov
The Steve Jobs action figure, for the nerd who has it all

For the Mac and Apple fiend who has it all, but needs more junk in their life, may we present you with the Steve Jobs Action Figure. While “action figure” may be a bit of a stretch (does he have 58 points of articulation? exaggerated muscle tone or breasts? any blasters or missile projectors?), this […]


18 Nov
Internet overlord launches Boutiques.com

Yesterday internet goliath Google unveiled its Boutiques website – a new portal dedicated specifically for shopping fashion items. As the second largest sector of online shopping (after consumer electronics), it really was only a matter of time till our Internet Overlords dipped their toes into the market of soft goods. As the LA Times reports: […]


17 Sep
Megan Fox leaves a tip for Armani Jeans

Ok, maybe I’m just nitpicking here but doesn’t Megan Fox’s upper lip look awfully stiff (aka paralyzed/collagenized) when she speaks in the video below? Would she be stupid enough to already have had work done? Can someone be born that hot and still feel the need to alter themselves with some bizarre jellyfish toxin, or […]


10 Sep
Win free tickets to tomorrow night's bash with Mix Master Mike and Del the Funky Homosapien

In order to promote the latest iteration of the Need for Speed: Hot Pursuit franchise, EA is hosting a series of parties across the US to give video game heads and car aficionados a chance to get their greasy paws on the game before the rest of the plebes out there. Along with Gran Turismo and […]


19 Jun
Hoping to make 3rd Street cool again

As we previewed last week, Bat for Lashes played this past weekend at the Lucky Brand store on 3rd Street Promenade. The cool part was it was free, part of an ongoing series celebrating art-and-music-and-fashion called the “Neighborhood Social”. Obviously, Lucky’s doing their best to separate themselves from the Old Navy and Abercrombie & Fitch  […]