20 Sep
The Mr. Rager street hooligans' gear goes into production

When we posted Kid Cudi latest video, “Mr. Rager“, directed by Jeremie Rozan of Surface To Air, we suspected that the jackets worn by all the street toughs might find their way into some upcoming S2A collection. We weren’t duped. Surface To Air now announce their latest Leather Jacket Collection in collaboration with guess who? That’s […]

8 Sep
Ohio's finest directed by S2A's Jeremie Rozan

Surface to Air pillar member Jeremie Rozan directs Kid Cudi’s latest long play video for “Mr Rager”. Sure they call it a mini-film, but it’s essentially one long fight sequence. Are those all S2A leather jackets their wearing in the gang beatdown scene by the way…? Kid Cudi x S2A – “Mr Rager” from Surface to […]

16 Oct
A-Trak & Armand Van Helden unite with Paris' designers extraordinaire

When I first heard about Duck Sauce, aka the all-star collaboration between producers A-Trak and Armand Van Helden, I had my doubts. A-Trak is one of the best DJs on the planet, being able to spin a golden era hip hop set as skillfully as any man on the planet (yes, even guys like Prince […]