You might remember The Elf from a little column she wrote here at Lost In a Supermarket called Bureaucracy for Breakfast, where she unloaded on the wolrd the various trials and tribulations of being an unemployed woman in the nadir of an economic recession. It made us laugh, a lot of people responded, and she’s […]


20 Feb
Download & stream latest project with producer Dot Da Genius

Brooklyn rapper Rilgood teams up with rising producer Dot Da Genius (best known for his upcoming WZRD project with Kid Cudi) for this JFK-inspired mixtape aptly titled JFK. Many think Rilgood is on the cusp of breaking, with two tracks off this mix booked for the soundtrack of Keanu Reeves’ new film, Generation Um. Stream […]


Since we first saw TrustoCorp’s subversive street art we’ve been fans. In the over-saturated, bloated world of street art, it takes doing something really different in order to stick out from the crowd (or just doing something really well). Plus, it always helps to have a strong message as all their fake street signs do […]


21 Jul
Online Pimping in the bordello that is the Streetwear Game

One of the many great things about living in La La Land is the bevy of boutiques and mom n’ pop stores in which to look for dope shit. Whether it’s the stalwarts like Union, Stussy or Undefeated, or smaller indie boutiques like SBL, Barracuda, Blackmarket or Reserve, there’s just never a shortage of locales […]

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