In collaboration with adidas, Jay-Z ‘s culture site Life + Times premiers a new mixtape created by hip-hop beat veteran DJ Neil Armstrong. Mixing for eclectic hip-hop legends like The Roots, De La Soul, Kanye West and even formerly the Jigga himself, the Adidas Global Ambassador carries a deep knowledge of musical history and impeccable turntable skills. With a musicologist’s touch, Armstrong has [...]


Jay-Z and Nike have teamed up to create these 5 pairs of all black sneakers to celebrate the inaugural World Basketball Festival in New York City. Dubbed the “All Black Everything” HOVs, each unique pair corresponds to one of the nations taking part in the festival (Brazil, Puerto Rico, France, China and USA), and are [...]

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