24 Jan
Legendary BBC host launches monthly LA Friday party TONIGHT!

If there were a Moses of dance music, you’d be hard pressed to find a more qualified candidate than Pete Tong. The legendary — but still very relevant — DJ established himself as an electronic music pioneer on BBC Radio One, launching his seminal Essential show way back in 1991 and has since grown to […]


11 Oct
Hollywood's top club unites with one of LA's top promoters

LURE just announced they’re teaming up with our friends at IHEARTCOMIX (Franki Chan & his Check Yo Ponytail contingent) to host their weekly IHC SUNDAYS club night. The grand opening will go down this Sunday, October 13th, with Clockwork, Just Blaze, Franki Chan and Bones performing. If you live in LA you know that Check […]


7 Mar
Turbocharged 4-cylinder RWD sports car with 240 hps

While wandering the cavernous halls of the Geneva Automotive Salon this week of course we were wowed by the obvious choices — like the over-the-top-but-gorgeous Ferrari LaFerrari, as well as the over-the-top-but-repulsive Lamborghini Veneno — but for personal reasons we were most excited about the Alfa Romeo stand. Long time Alfa aficionados, the reason we were […]


3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


31 Jan
Upsetters, Sabbath, Van Halen, Iron Maiden, Howling Wolf & plenty of stoner rock & 70's experimentalism

Seminal Finnish trip hop/downtempo/breakbeat outfit Pepe Deluxé just dropped their fourth longplay, Queen of the Wave, this week. They’ve come a long way since their 1999 debut Super Sound, their electronic output taking a deeper delve into live breaks and organ-led rhythms. To illustrate their influences and direction, Pepe Deluxé — aka Jari Salo and […]


6 Oct
One of Los Angeles' best designers unveils his 4th collection

One of our favorite Los Angeles designers B:SCOTT — aka Brandon Scott, formerly of B.Son fame — is throwing up a serious fete this eve in the City of Angels. To unveil his fourth collection Brandon is organizing the Every Man For Himself Pop-Up Launch & Installation at FourTwoFour on Fairfax this evening, from 7 […]


19 Sep
Blowing bubbles in the face of bad marketing

When we went to the launch of the 2012 Scion iQ last month, during part of the presentation they took us into a small room and showed us a 3D film — fully  immersive, complete with bubbles that came out when the iQ goes to the car wash and high powered wind. During the ride […]