7 Jul
Ultra luxury high-tops with a hint of 1960s Mayfair playboy

The latest couture women’s footwear designer to throw their hat into the ultra-luxury sneaker game is Jimmy Choo. The high end London-based label wants to expand their reach to male consumers, and this season will be debuting their collection of men’s footwear with both mature styles and casual sneakers. As the luxury company describes the […]


23 Jun
Superflat creator opens UK exhibit Tuesday, June 28th

Superflat creator and artist extraordinaire Takashi Murakami will open his latest exhibit at the  Gagosian Gallery in London next Tuesday, June 28th. His retrospective show at the MOCA was one of the best ever exhibited at the seminal museum, and his exhibit at Chateau de Versailles last year made global headlines. This new exhibit will […]


13 May
Europe’s flagship W opens in London, but can the transatlantic cool of the brand be translated?

The second edition of our Checking In series, Lost In A Supermarket’s quest to cover all things we hold most dear (see our review of the gleaming new Ritz-Carlton Hotel, Hong Kong). In this review we jump continents from Hong Kong’s Ritz — now the highest hotel in the world — to the W Hotel […]


5 May
No seriously, we're not shitting you.

Sometimes a product is so hard to believe it exists, it makes you question the very fabric of our society. They’re actually the products that inspired us to start this site — a simultaneous celebration and measured excoriation of consumerism in all its glory. From the gorgeously handcrafted to the vapidly inspired to the fallaciously […]


28 Jan
An absolutely vital male necessity carved from genuine cow horn

There are just times in your life that will require you to drink the nectar of the gods from a Viking Drinking Horn. Sorry my son, there just are — I won’t be there to tell you when, there will be no sage elder for you counsel. For on that fair day my lad you […]