17 Sep
Mary Jane goes to the movies & sparks up the green carpet

With us being days away from the new Kevin Smith film release of Tusk on September 19th, A24 Films is doing an intoxicating marketing scheme with the help of LA-based weed dispensary Buds & Roses. Together they will be releasing two strains of high-end cannabis in honor of Tusk, one being “Mr. Tusk” and the other being “White Walrus”. Rumor has it […]


20 Sep
Further branding from a franchise that knows no marketing limits

The LA-based artist Freehand Profit has released a piece of headgear with inspiration from Star Wars, the movie franchise whose marketing schemes seem to know no human limit. The helmet required the deconstruction of two adidas x Star Wars Superskate Mid shoes to create, along with the help of one EFX Studio Stormtrooper prop replica. The […]


19 Sep
Blowing bubbles in the face of bad marketing

When we went to the launch of the 2012 Scion iQ last month, during part of the presentation they took us into a small room and showed us a 3D film — fully  immersive, complete with bubbles that came out when the iQ goes to the car wash and high powered wind. During the ride […]


29 Apr
Create a questionable record, reap the marketing windfall

What do you do when you’re Bentley, and you want to create a spark in your marketing efforts? Easy — you break a difficult (but dubiously fringe) record, create a limited edition vehicle to commemorate this nominal achievement, and let the marketing monkeys fly. Such is the case with their latest Continental Supersports Convertible ISR, […]


20 May
The Andes Transporter could save a lot of relationships

It’s always hard to tell what’s real in these wacky interwebs, but this marketing ploy by Argentinian beer company Andes sure seems to be legit. Not only legit, but really quite inventive. In this think-inside-the-box, free-social-media, scantily-clad-promotional-girls world of beer advertising you have to take your hats of to Andes if they really pulled this […]


27 Jan
A good excuse to learn more stuff

There are many reasons to go back to college and continue your education, but none more potent than a well shot, well designed flipbook (almost like this thing). Vancouver’s Langara College seems to understand this, which is why I’m suddenly seriously considering a career in Chinook Business. You never know when that could pay off…