15 May
A collaborative collection in motorcycle menswear

Motorcycle customizer and clothing marketer Deus Ex Machina has teamed up with makers of quality men’s gear Sitka. With these visions united comes a collection of menswear and appropriate accessories for the motorcycle adventurer. The Mackinaw jacket is a durable blend of wool and polyester, with a thick blue/black buffalo-checked outer and quilted cotton twill inner. Warm. […]


28 Mar
Outerwear from Scott's 2013 "Self Made Man" Collection

One of Los Angeles’ best menswear designers, Brandon Scott, has just released his latest collection for his B:SCOTT label. There’s lots to like in the 2013 Self Mad Man collection, including looks that are all about juxtaposition: well-tailored jackets paired with loose fitting pants. Military-inspired gear under slim cut blazers. Lots of black and greys […]


21 Aug
Men's streetwear guru x Japanese menswear label

The Harris Tweed Mallory Jacket is part of a nationality and tradition-defying collection, reflecting menswear guru Nick Wooster’s known love for mixing up materials and patterns like patchwork and camouflage. The base of the jacket features a medley of tweeds in varying patterns including herringbone, Black Watch plaid, and pinstripes, while his signature camouflage lines […]


20 Aug
Protective gear for your favorite Apple technology

English designer and menswear icon Paul Smith has debuted two new iPhone 4/4S cases. The protective cases are designed with his signature striped motif, as well as one with a swirl design, and printed onto leather for a more luxurious look — better quality and durability than a dinky plastic one. Head over to Zozo […]


19 Dec
high quality wool mask for all your winter burglary needs

Whether you’re planning to hit the slopes or rob a bank, this balaclava from DQM will serve its purpose. Founded by professional skateboarder Chris Keefe, DQM opened it’s first store in Manhattan 9 years ago and is now a go-to for New Yorkers looking to get their hands on select sneakers, menswear, skate goods and […]


16 Dec
Zuriick Shoes sponsors our best FASHION stories of 2011

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


6 Oct
One of Los Angeles' best designers unveils his 4th collection

One of our favorite Los Angeles designers B:SCOTT — aka Brandon Scott, formerly of B.Son fame — is throwing up a serious fete this eve in the City of Angels. To unveil his fourth collection Brandon is organizing the Every Man For Himself Pop-Up Launch & Installation at FourTwoFour on Fairfax this evening, from 7 […]


5 Jul
Josh Sims' historical guide to everything in your wardrobe

There are many books that cover the various dapper personalities who have defined men’s fashion over the last century — the rakes who wore timeless garments that became indelibly stamped into our cultural psyches (such as the impeccably disheveled Gregory Peck on the cover, above). But not many books will tell you the history of […]