31 Oct
Vintage American uniform-inspired jackets, bags & accessories

Los Angeles designer DRx Romanelli excels at appropriating vintage fashions and imbuing them with a modern, and ultimately very bold, flair. Whether it’s his The Americans Ralph Lauren Polo Collection with TI$A, Another Summit Cochiwan Sweater Collection For Barney’s Japan or his Re-Assembled Vintage Jackets with Anachronorm, the good doctor is hardly afraid of making […]


2 May
Polo shirts, hats, tennis wristbands & Quilt Wing-Tip Shoes

Labels don’t grow much more cultural heritage than Fred Perry, a onetime tennis brand that expanded to become embraced by subcultures far flung, from mods and preppies to 2tones and skinheads (just look at their Fred Perry x Medicom 60th Anniversary Bearbrick Series for verification). The vaunted British brand has now teamed up with fellow […]


16 Dec
Zuriick Shoes sponsors our best FASHION stories of 2011

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


9 Aug
Premium leather high-tops with double side zippers for easy access

American designer John Varvatos was once best known for his work at Calvin Klein and Polo Ralph Lauren, but his own fashion line has clearly gained worldwide recognition. His ongoing collaboration with Converse has lasted for years and the newest design, the Chuck Taylor SJV CT Double Zip Hi is one of the most impressive. […]


6 Apr
More British love for the British

Fred Perry’s addition to their Union Jack collection, a polo shirt to match the Fred Perry Union Jack Hoodie featured last week. The polo has the same classic appeal you can find in any Fred Perry polo, with white stripes on the ribbing. On the back, however, comes a full English flag stitched into the […]


30 Mar
Pffft, the answer is beer culture, of course

I just figured out that there is a sport called Bike Polo which I want nothing to with. Sounds like too much work. But here is where it gets good: look at this contraption they use for strapping in their “mallets” for use with their “team”. Or rather, perhaps it’s a 6-pack holder for players […]


24 Nov
A classic boot revisited in Burnt Red

The classic Polo Ralph Lauren Ranger Boot gets revised in a Burnt Red leather by New York designer Ronnie Fieg for the upcoming holidays. “The idea and objective was to find a leather in a color and finish that has yet to be offered by the Ralph Lauren line,” explains Fieg. “After receiving this sample […]


17 Sep
Fashion Figure INC is here to save your Action Figure's day

Fashion Figure INC is unlike any organization you’ve ever heard of. The brainchild of the elusive, artistic savant Reggieknow (who we’ve profiled before), FFINC has arguably the world’s most unique business model: they make dope ass gear for your action figures, and they will style them the hell out. If you’ve ever, absolutely, 100%, no […]