While Ray-Ban introduced a folding version of its iconic Aviator frame this summer, they have just released a markedly more luxurious model, the Aviator Folding Ultra, to celebrate the 75th Anniversary of the famed eyewear. The highly limited edition frames are similar in engineering but are plated in 22-carat gold, either white or yellow. Water [...]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations [...]


4 Aug
No more need for a drawer full of Aviators, just this one kit

Finally, Ray-Ban has heard the pleas of Aviator fans everywhere who feel the need to have multiple sets of frames to match outfits and/or atmospheric needs. Their new Flip Out collection, utilizing Caravan as well as the iconic Aviator shape frames, allow the wearer to switch between 3 types of lenses for each frame: mirrored, gradient [...]


10 Dec
Rayban Clubmasters laced out in 18K

Italian luxury brand Dolce & Gabbana have just added another pair of glasses to their exclusive Gold Edition line, launched last year for their Spring/Summer collection. Inspired by classic 1950′s style, and designed in tribute to the 20th anniversary of their menswear collection, D&G have resurrected these Rayban Clubmaster-inspired glasses with square or circular frames. [...]


14 Jul
Wayfarers and Clubmasters get their summertime on

Using the classic Wayfarer and Clubmaster frame styles, Ray-Ban drops their 2010 Summer Rare Prints collection. Taking two of their more timeless silhouettes and emblazoning them with vivid splashes of color, maps, stripes, comics and pins, the Rare Prints collection is the perfect accoutrement to any peak summer BBQ or pool party — keeping it [...]


23 Jun
Arguably the perfect pair of sunglasses

Quite simply, no matter how in-fashion or out-of-fashion they are, Ray-Ban Aviators will always be the definitive sunglasses for me. Oldmadman Mundt wore them when I was a nascent pup, and when I was rebelling from the fam I thought they were lame, and so I opted for big chunky Orange County surfer/skater glasses instead [...]


13 Apr
The perfect protection for spring

These limited edition Ray-Ban Wayfarers have just popped up, with only 100 pairs available in the USA. Made of 100% Zyl with real silver accents on the temple hinges, they make great protection for springtime festivities — in fact, they’d be perfect Coachella glasses. Boston’s own CNCPT boutique just got their hands on some, the [...]

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