22 Sep
Latest custom bike from the House of Simple Pleasures

Aussie-via-Venice Beach makers of custom motorcycles and surfboards Deux Ex Machina have unveiled their Pegasus — an impressive wheeled steed inspired by a customer’s 1969 Camaro and CBR1000 Fireblades. Decked out with quasi-neon red rims on an otherwise black frame, the Pegasus uses a customized Yamaha SR400 tank, its gasses moving through two-in-one style headers. Similar a […]


16 Sep
"A simple board with the whole world as an available surface."

Rick Owens, a high-fashion magnate prone to street wear inspiration, has taken his sights to the skateboard world with the RICKBOARD deck. Hence comes the title of “RICKBOARD” with the letters deliberately capped, because this board is too big time for the lower cases. Its worn appearance is probably due to the deck being made […]


3 Sep
Kick off your mixology takeover by way of Kickstarter

Forget about mixing your own drinks or distilling your own spirits (booooring), you aren’t really off the grid until you’re also making your own mixer. Imagine how much fun you can have carefully detailing to all your friends how you home-made the simple syrup as you mix their Sazerac with the whisky you distilled in […]


5 Aug
The classic canvas high-top sneakers get abstract

Taro Okamoto, an abstract Japanese artist who rose to recognition during the WWII era, has had his motif images printed on the classic Converse All Star silhouette. Traditional rubber sole and toe cap are upgraded to the world of avant grade art as his signature work makes it to both the inner and outer of […]


3 Dec
Clean, simple & affordable suede & leather footwear

Los Angeles’ Generic Surplus releases a new silhouette for the holidays: the Champion. The Champion’s clean and simple aesthetic is offset by its pure affordability, despite its suede and leather upper. The LA label’s latest sneaker sits atop a new custom cup sole and is available in black or brown for only $95 — find […]


11 Jun
Clean & simple protective riding gear

Keep your motorcycle gear as clean and simple as your ride with the Gringo Helmet. Biltwell’s DOT approved protective gear eschews vents and trendy accoutrements to create a minimal design that features a seamless injection-molded ABS outer shell, shock-absorbing EPS inner shell and a contrast hand-diamond-stitched comfort liner with open-cell foam and brushed Lycra construction. Throw […]


There was a time when I moved to Venice Beach in the 90s that life was super simple, like a Wu Tang track. I was dead broke, but rent was about $350 a month at the time which means you could probably scare it up in a couple days if you really put your hustle […]


5 Sep
Four new timepieces from the legendary German designer

For about half of the 90-years that German brand Braun has been in existence, legendary industrial designer Dieter Rams has been there (a little over 40 years) maintaining his position at the helm of the design team. Rams’ design philosophy, which we outlined extensively in 2009, has made a major widespread impact on the way designers […]