28 Jun
Heiko reviews the Lowland's triple distilled single malt scotch

We met Heiko this spring while testdriving the new Mercedes Benz E-Class coupe in the gorgeous island of Sylt, a dune-swept resort island in the North Sea that’s long been dubbed “The Hamptons of Germany”. While that’s undoubtedly intended as a compliment, the truth of the matter is the Hamptons don’t touch the kind of […]


14 Mar
The 4th-generation super SUV gets better in every way

I know that look. I’ve seen it before, and I don’t like it. While we sit in our gleaming new 2013 Range Rovers somewhere in the lost hinterlands of southern Utah called Hog’s Canyon, two very serious hikers in German-flag emblazoned gear stare at us with bemusement. Like humans watching a squirrel trying to water […]


22 Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?

We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]


14 Oct
Lost In A Supermarket gets its hands on Ferrari's most perfect V8

Now that Ferrari unveiled the Spider version of its exceptional 458 Italia at Frankfurt Auto Show last month, the gentlemen from Turin don’t want you to forget all about the original. So Ferrari invited Charlie Meadows to fly to the car’s birthplace in Modena and testdrive the car named after the country from which it […]


2 Aug
App lets viewers change up their interaction with public spaces

Last month we mentioned a novel idea for an “Augmented Reality” app that allows one to walk throughout a city and watch popular scenes from movies that were filmed in the exact location they’re in. If you were in Venice, California you might see a scene from I Love You, Man or The Doors, while […]


27 May
Limited Edition 75th Anniversary GT promises new horizons for the storied marque

It was time to celebrate the greatest car in Jaguar’s 75 Year history, and they had one chance to get it right. Did they succeed with their Limited Edition XKR-175…? All photos taken exclusively for Lost In a Supermarket by Robert Kerian. Since their glory days celebrating the widespread success of their iconic E-Type in […]


28 Mar
The Italian street artist gets creative

You can never have too much Blu in your life, so today we bring you a couple new test animations he completed in n abandoned factory. As usual, the work highlights the Italian street artist’s unique creativity and cleverness. Good to see Blu making news for the right reasons, and not for getting his  artwork […]