12 Sep
0-60 mph in 4.9 seconds with a 155 mph top speed

When Tata bought Jaguar in 2008 from a struggling Ford Motor Company, the once proud Great Cat was on a respirator. Many wondered if the Indian multi-national conglomerate had the wherewithal to maneuver the finer nuances of an historic luxury brand. Then, Ratan Tata vowed to do whatever he could to bring Jaguar back to […]


11 Aug
550-horsepower, 162 mph & 0-60 in just 4.5 seconds

The yearly bacchanal of the world’s wealthiest automotive enthusiasts, the Pebble Beach Concours d’Elegance, is fast approaching. Which means luxury automakers will be teasing some of their most exciting vehicles this week, hoping to attract the attention (and wallets) of the uber-rich. So it’s little surprise that Land Rover, makers of the de rigeur SUV […]


20 Dec
The new 610 HP, 201 mph V10-powered raging bull

Last week we eulogized the Lamborghini Gallardo, as we noted it was the end of the road for two automotive icons (the other being the hippie classic VW Bus). But you knew the Raging Bull wasn’t going to leave the segment bare, so the world has since waited with baited breath to see its replacement. It […]


3 Aug
Lexus goes lavish to boldly pronounce its new design language

As we posted last week, Lost In a Supermarket was invited by Lexus to the unveiling of the latest generation of their flagship luxury sedan, the LS. But Lexus didn’t just want to invite a bunch of jaded, weary and bloated auto journos to Napa to take their gem out for a few laps around […]


3 Jul
The newest addition to the MP4-12C family goes topless

The launch of the stunning new 12C Spider by McLaren Automotive has just been announced, the topless version of the MP4-12C Coupe (which we previewed back in 2009). With an impressive 616 horsepower output from its bespoke 3.8-liter V8 twin turbo engine, this luxury convertible sports car boasts an blistering 0-62 mph in as little as […]


6 Oct
One of Los Angeles' best designers unveils his 4th collection

One of our favorite Los Angeles designers B:SCOTT — aka Brandon Scott, formerly of B.Son fame — is throwing up a serious fete this eve in the City of Angels. To unveil his fourth collection Brandon is organizing the Every Man For Himself Pop-Up Launch & Installation at FourTwoFour on Fairfax this evening, from 7 […]


14 Jan
Storyboards unveiled from infamous October episode

Kind of a no-brainer here — if you love Banksy and/or The Simpsons, then you know how he did the opening sequence for an episode this past October. Well now Banksy’s opened up the vault to his creative process and uploaded his storyboard sketches for all to see. Yaye! Kill 2 minutes of your day, […]


1 Nov
Italian superbike manufacturer ventures into power cruiser territory

A couple weeks ago Ducati teased its next bike, the Diavel. Well today they officially unveiled the motorcycle to much consternating from Ducati purists. The bike is a large power cruiser, somewhat akin to the Harley V-Rod and Yamaha V-Max, which is a segment the Italian superbike maker has never ventured in. Considered by some […]