11 Nov
Black & white outerwear handmade in California

Golden Bear Sportswear offers their take on the staple piece of outerwear, the leather Varsity Jacket. Their single-stripe shawl collar version comes in a sharp black and white colorway, and features contrasting leather sleeves, Melton wool body, a fully quilted lining and welt pockets, and is finished with a ribbed collar, cuffs and hem. As is all of […]


11 Jun
Crafted in pebble grain leather with varsity striped lining

Well timed with the onset of summer, Vans once again reinvents a classic: the time-honored SK8-hi. Under their higher-end California Collection series, this season’s SK8-hi Zip comes in three versions. Styled with a zipper up the back with a red suede pull-tab and tongue lace loop, the SK8-hi Zip Cali is crafted in premium pebble grain leather with a […]


19 Mar
“Dissertation on a Happiness with No Country v.2" collection

With a shell constructed of 100% authentic Cow Leather, visvim’s new Varsity Jacket is a part of the Japanese label’s Spring/Summer 2014 collection, curiously titled “Dissertation on a Happiness with No Country Vol.2?. The jacket is yet another fine piece from designer Hiroki Nakamura, who is known for his expertise in detailing, functionality and classic aesthetic — as […]


15 Oct
Comme des Garçons protégé champions All-American flair

Often taking inspiration from preppy looks, Japanese designer Junya Watanabe features this latest duffel coat with ribbed, striped and varsity-style trims, contrasted with 100% cowhide sleeves for a sporty touch. In collaboration with Gloverall, this expertly crafted duffel coat is produced with a double-faced wool-blend fabric with a plaid lining. Combining a characteristically American garment with a […]


8 Aug
The New York streetwear label's latest for Fall 2012

Featuring a wool body with the New York streetwear brand’s custom-patterned Aztec-inspired “Moztec” motif, this premium piece of outerwear comes complete with cowhide leather sleeves and striped ribbing at the cuffs, neck and bottom hem. Presented here in red/white, the Moss “Moztec” Varsity Jacket is also available in red/black and can be pre-ordered for $225, […]


19 Dec
Produced in the USA by Golden Bear featuring Pendleton wool

The Kith x Pendleton Varsity Jackets offer up four styles featuring Pendleton’s signature Navajo patterns. First is the Kilim Green Navajo with brown leather sleeves and dark brown wool body. There’s also the Bravestar Navajo with grey leather sleeves and a grey wool body. Rounding out the collecion is the Kilim Red Navajo with tan […]


16 Dec
Zuriick Shoes sponsors our best FASHION stories of 2011

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


24 Oct
The preppy fixture made in the USA

While almost every brand seemingly has its own take of the varsity jacket, Rag & Bone’s version is a beauty. The grey wool-blend (80% wool, 20% nylon) varsity features a ribbed striped collar, cuffs and hem, snap fastening front, two front pockets and genuine leather sleeves. Find it at Mr. Porter for $695.