6 Oct
Take a Bic pen, put a feather on it, label it Margiela and collect $65

You gotta love it when a luxury fashion house like Martin Margiela underscores the at-times superficiality of branding. Take their collaboration with Paris design house ENO, the Feather Pen — it is essentially an all-white Bic pen with an ostrich or goose feather attached. Sure it’s real soft, decorative, and kind of a tip to a long gone age, but is it possibly worth $65? Ummmm, doubtful.

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