There are promotions, and then there are promotions. One has to tip their hat to the team at Desigual who have come up with one of the better promos in recent memory. For the Spanish apparel brand’s aptly named “Undie Party”, all you gotta do is come in your underwear to the Desigual Santa Monica store at 3rd Street Promenade this upcoming Tuesday (August 30), and if you’re one of the first 100 you’ll walk out fully dressed in the best outfit you could cobble together — for free. Any 1 top and 1 bottom, your choice, with a value that can exceed $1,000. Not too shabby. Since it involves copious naked flesh, polka dot panties and quite probably a bevy of buxom ladies (it is LA, after all), you gotta be at least 18 years old to participate — sorry high schoolers! And even if you’re not one of the first 100, all people in line will receive 50% off all sales that day. Just make sure to RSVP and get info before you make your way to the  line — it starts forming at 7 am at 1457 Third Street Promenade @ Broadway Santa Monica, CA 90401.

This isn’t Desigual first barbeque, check out their video from their NYC and Barcelona “Undie Parties” in the video below…