Last time I got pissed off at a conventional fan, or pondered the advancements in airflow engineering, was probably at one of Harvey’s warehouse parties in downtown LA. Electric fans have pretty much gone unchanged since they hit the market over a100 years ago. Maybe zero change?

I’ve gotta give it up to Mr. James Dyson on this one; he completely flipped the script with his Dyson Air Multiplier. Unique as it may be, I still can’t help feeling a little lame for getting excited over a fan. But there is something about the idea of a bladeless fan that is pretty dope. Specially when I look at the fan sitting in my living room and see all that fucking dust in it that will probably just sit there for a few more weeks until I find the time to take the screen off, the blades out, and wipe it all down. Who am I kidding, last time my fan got really dirty I just bought a new one for $15. The Dyson one would be super simple to clean. Good thing too… given the fact that it’s going to cost you $299.99. Yes, 300 bills for a 10-inch fan and $329 for a 12-inch one. Yikes. I guess Dyson has to recoup the cost some way, their engineers spent four years running hundreds of simulations to precisely measure and optimize the machine’s aperture and airfoil-shaped ramp. That sounds expensive.