Many high performance cars are built upon the framework of America’s Greatest Sports Car, the Corvette Chevrolet. But Californian Fardees Rezvani has a different plan — he wants to build his performance car around the framework of Britain’s Greatest Track Car: the Ariel Atom. Using the Ariel’s open-wheel lightweight frame, Rezvani is wrapping his aptly […]

It seems Mexico has a thing for ultra lightweight, track-oriented speedsters. Last year we covered the Mastretta MXT, and now there’s word of another Mexican born trackster hitting the marketplace. The very well named VUHL 05 — an acronym for Vehicles of Ultra High-performance and Lightweight — is similar to other 2-seaters like the KTM […]

Legendary New York graffiti artist Futura 2000 lends his aesthetic to Beats by Dre for their latest revealed collaboration. Beginning with white Beats by Dre “Solo HD” headphones — which are made to be a lighter, on-ear version of the Studios — Futura uses elements from his Atom work by adding multi-colored paint streaks… making […]

Another in our series of great commercials that elevate the artform. Created by French director Edouard Salier, he of the latest and much-blogged-about Massive Attack video “Splitting the Atom”, this Argentinian commercial Coke Quest tells a story in the framework of a football-obsessed South American lad fighting robots. Coke Quest directed by Edouard Salier from […]