17 Jan
Suede upper, wingtip detail & minimally branded luxury footwear

Marc Jacobs latest luxury sneaker appropriates a wingtip detail throughout the suede upper, combining the look with a rough blue dyed look around the midsole. Minimal branding is found in gold letters along the heel, keeping the silhouette sharp and clean. Of course it’s luxury footwear, so prepare to drop $545 at Restir if you […]


7 Nov
Premium gloves with cleverly suggestive branding

Original Fake releases some cleverly branded high quality leather gloves for Fall/Winter 2011. The gloves come in two shades of its premium leather, brown and black, and utilize an embossed “X” on the gloves’ upper in reference to artist KAWS’ signature look. Very nice gloves with only a suggestion of the artist behind the look […]


27 Sep
Couture limited edition footwear launching this Saturday

It’s no secret we love the Missoni x Converse collaborations, it consistently being one of our favorite lines of footwear season after season (such as their original All Star Hi Tops, versions two and three, and the more audacious Auckland Racers). Considering the couture Missoni branding, the prices are never that ridiculous. The latest First […]


The LA-based artist Freehand Profit has released a piece of headgear with inspiration from Star Wars, the movie franchise whose marketing schemes seem to know no human limit. The helmet required the deconstruction of two adidas x Star Wars Superskate Mid shoes to create, along with the help of one EFX Studio Stormtrooper prop replica. The […]


14 Dec
Nothing says school spirit quite like laurel wreath tongue branding on your shoe

I know what you’re thinking: Ivy League sophistication has always been the key ingredient missing from the world of hiking shoes. Never fear! Now you can walk tall (and balanced) onto campus next semester, because New Balance has announced its redesign of the hiker silhouette (in both mid and low top) for a selection of […]


29 Mar
Part Two in the lost history of a pop-fashion machine

This is Volume II of Lo Pan’s History of tokidoki (read vol I from Friday), the story behind one of the most prolific pop fashion lines of the decade. You’ve seen their coveted hyper-stylized Karl Lagerfeld vinyl figures, ubiquitous LeSportsac handbag collection, and Cactus Friends plush toys — not to mention all their wide-ranging Sanrio […]


26 Mar
Part One in the lost history of a pop-fashion machine

Tokidoki is a Japanese word whose etymology is, for the most part, vague. The definition can flip from “sometimes” to “constantly”, although the latter’s more appropriate when applied to the flourishing pop-fashion brand tokidoki, as its proprietors are always in motion. Their output is prolific, their hustle grand. You’ve seen their coveted hyper-stylized Karl Lagerfeld […]


You know, 98% of the time I hate advertising — I hate how its getting evermore ubiquitous, and evermore insidious. As devices like Tivo allow us to circumvent the ancient, nearly obsolete Old School Guard of advertising like commercials, advertisers are becoming ever more cunning in inserting their Brand in front of your eyeballs and […]